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Week 2 Post 1: Blog Post

        Over the last few years Social Media has drastically changed the way businesses communicate with their audiences. Once upon a time, you had to search though a phone book or the yellow pages to find contact information about a particular company, have heard about them through word of mouth, or perhaps seen or heard a commercial on the television, radio, or maybe a billboard. Today however a simple Google search will provide you with multiple forms of contact for dozens to hundreds of businesses to choose from depending on what you are searching for. You can also visit a companies website and view products without having to physically enter a store or acquire a magazine/ catalog. You can also find reviews on third party websites and the companies website itself. Providing the consumer more information than ever before, in the simplest ways ever possible. 

    Most businesses these days also have Social Media accounts. With Facebook to Instagram being the most popular there are a variety of ways that a business can now advertise, communicate, and help resolve customer issues all thanks to Social Media. Many customer issues can be resolved by contacting the company via their Social  Media Account or by commenting publicly on one of their posts about the issue. Hopefully the company answers in a helpful and prompt manner, ultimately resolving the issue. On the other side of this coin are the negative impacts of Social Media. If a person has a negative experiences or encounter associated with a business, it can be potentially be shared publicly with millions of others, which can damage a business if not handled correctly. 

    When reviewing a product personally the most important thing in my opinion is that it does/is what it has been advertised as. This factor alone would dictate the overall direction of the review, along with the durability and longevity of the materials used to construct the product. Trueness to size/fit/color/etc. would all play important factors in the review as well. The amount of time the product took to arrive would also be taken into consideration, and if there was any customer service involved, the quality of the service would also be taken into consideration for the review. Price is also a factor when reviewing an item as to weather it was actually worth what was paid. 

    For a personal business account I would ensure to always reply to all comments, questions, issues and concerns promptly, professionally, and politely. The goal would be to help the person resolve their issue if it is negative, and find a way to remedy the situation if there is in fact a situation which needs attention. For positive feed back, reciprocation is needed equally to show the customer that they are uniquely important to my business, and show appreciation openly for supportive feedback and comments. Social Media is an excellent tool for businesses but it must be used correctly or it may damage the business more than it helps. 

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