Penny Juice is a fruit juice concentrate company that caters specifically to childcare facilities. At first glance though, it is a bit difficult to understand what the product is exactly. The website is a bit scattered and each section takes up a large portion of the screen making the other content on the page hard to find or easy to miss. The quality of photos is also not the best and they seem generic stock type images, the color scheme and overall aesthetic seems to lack professionalism for a company that is claiming to meet all FDA standards and is attempting to make its way into childcare facilities. To improve Penny Juice should invest into hiring a well reviewed web designer, or perhaps opting for a platform like Shopify to help create a more sleek and inviting look, instead of a preschool type theme. They would also benefit from a layout which provided more information clearly on the homepage about exactly what their mission and product actually is. All the colors and bright photos make the product seem some what generic instead of healthy, which is what their goal seems to be. A calmer, cleaner, maybe more green aesthetic might suit them better, as well as a more organized layout.
Jamilin.com seems to encompass a variety of products and services. It is quite confusing as well in the way that it is set up, and there seems to be a lot going on. There is definitely too much going on in one place on this page in my opinion. In the top banner there is a collage of photos which tend to indicate the different areas of expertise offered, however it draws away from the tabs below which actually label each section of this website. There are also a variety of other URLS across the homepage which is also confusing, and makes me wonder what the actual purpose of this website is. The page does look to be professionally done, however the overall design should be re-thought. The homepage should be set up as more of a directory, with brief summaries detailing what each section of this page contains, as well as explanations for the external URLs provided. In addition, an introduction and brief bio of the woman portrayed on the website should be provided since it is clear that she is the one to be providing this vast array of services, one would want to know why she should be trusted, along with testimonials.
Apple.com is set up in a very sleek and minimal fashion, featuring their latest addition to the iPhone line on their homepage, along with pricing and color options. Along the top of the page is the menu, giving user easy navigation access. All photos are clear, bright, and professional. This portrays the companies overall aesthetic and brand perfectly. Websites that have been set up in this manner will be better at obtaining and keeping the attention of potential customers. Making navigation, product, and pricing details available quickly and easily make the check out process that much faster, and more likely to occur.
Nps.gov is also set up quite well. Its home page features a beautiful photo and its simple menu bar is easily accessible at the top right corner. A simple scroll down will show you all of the related posts the website has to offer regarding national parks. The website's layout is clean, easy to follow, and well spread out. Each content post has an appropriate photo accompanying it, along with options to find out other valuable information regarding national parks. This website is most likely professionally done as well, and the color schemes tend to compliment each other, while not drawing away from important page content.
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