Skip to main content

Week 3 Post 2

    Currently I am in the midst of creating my own online clothing brand, which is the reason for me taking this course. Though I am still very new to this industry it is clear that there are many key elements to consider when creating a brand. Coming up with a name, logo design, color scheme, overall aesthetic, message, and many other factors play a major role in how a brand will be perceived. The type of content that is created will have to be in line with the brand as well as the website, social media platforms, etc. 

    When creating my logo (which I still have yet to perfect) I tried my best to stick with something that was simple yet eye catching. I chose black and gold for the colors of my logo, but am still currently debating on colors. I would prefer for my logo to express a sleek, classy, and alluring aura in order to help convey the style of the clothing offered by the brand. I have gone through many proto-types and have something close to what I would want that I created using an app called Canva, which is a very detailed photo editing app, designed to assist with creating images for social media as well. 

    I have also created a few Social Media accounts to "test the waters" regarding the brand. All content that has been posted so far has similar filters, and features similar looks across each platform. The same fonts and style of typing have also been used on all of the platforms. Hashtags have also been used on all posts in order to hopefully gain traffic to the website, and other social media pages as well. I have also followed other similar social media accounts in order to learn from the already successful brands.

    Email marketing is highly recommended by almost all successful brand owners, as it is a way of keeping up with the potential customers you have already caught the attention of. One way of obtaining and growing an emailing list is to have a pop-up on a website prompting for the user to enter their email address. You can sweeten the deal by offering a coupon code of something similar in exchange for the email address.

    Lastly is the website. I have chosen a very basic, simple, and free design offered by Shopify. All of the products on the website are well-organized and easily accessible. The home page features the most popular items, as well as a pop-up prompt for email entry. All necessary elements for basic website functionality are present and the color scheme represents the brand's message well. 

Comments

Post a Comment

Popular posts from this blog

Week 4 Post 1

     Armstrong Nursery is a large scale nursery chain business with dozens of locations. They are targeting a large number of potential customers. They highlight the fact that they have over 130 years of business in California right away in red at the top left hand side of their page. There menu is easily visible across the op of the page along with an animated carousel featuring different aspects of their business. Scrolling down will provide the viewer with more information, and even tips and tricks for starting a garden of their own. Colors chosen are very light and calming, photos feature friendly employees and happy children planting flowers. The target market for this business is most likely home owners who have families, live in rural or suburb type areas. Higher ranking in earnings might also be a potential target, as well as women in their mid 30s and upward.      Rancho Vista Nursery is much smaller in comparison to Armstrong. With only one nurser...
Post a Comment
Read more

Week 3 Post 1

     Penny Juice is a fruit juice concentrate company that caters specifically to childcare facilities. At first glance though, it is a bit difficult to understand what the product is exactly. The website is a bit scattered and each section takes up a large portion of the screen making the other content on the page hard to find or easy to miss. The quality of photos is also not the best and they seem generic stock type images, the color scheme and overall aesthetic seems to lack professionalism for a company that is claiming to meet all FDA standards and is attempting to make its way into childcare facilities. To improve Penny Juice should invest into hiring a well reviewed web designer, or perhaps opting for a platform like Shopify to help create a more sleek and inviting look, instead of a preschool type theme. They would also benefit from a layout which provided more information clearly on the homepage about exactly what their mission and product actually is. All the c...
Post a Comment
Read more