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Week 3 Post 2

    Currently I am in the midst of creating my own online clothing brand, which is the reason for me taking this course. Though I am still very new to this industry it is clear that there are many key elements to consider when creating a brand. Coming up with a name, logo design, color scheme, overall aesthetic, message, and many other factors play a major role in how a brand will be perceived. The type of content that is created will have to be in line with the brand as well as the website, social media platforms, etc. 

    When creating my logo (which I still have yet to perfect) I tried my best to stick with something that was simple yet eye catching. I chose black and gold for the colors of my logo, but am still currently debating on colors. I would prefer for my logo to express a sleek, classy, and alluring aura in order to help convey the style of the clothing offered by the brand. I have gone through many proto-types and have something close to what I would want that I created using an app called Canva, which is a very detailed photo editing app, designed to assist with creating images for social media as well. 

    I have also created a few Social Media accounts to "test the waters" regarding the brand. All content that has been posted so far has similar filters, and features similar looks across each platform. The same fonts and style of typing have also been used on all of the platforms. Hashtags have also been used on all posts in order to hopefully gain traffic to the website, and other social media pages as well. I have also followed other similar social media accounts in order to learn from the already successful brands.

    Email marketing is highly recommended by almost all successful brand owners, as it is a way of keeping up with the potential customers you have already caught the attention of. One way of obtaining and growing an emailing list is to have a pop-up on a website prompting for the user to enter their email address. You can sweeten the deal by offering a coupon code of something similar in exchange for the email address.

    Lastly is the website. I have chosen a very basic, simple, and free design offered by Shopify. All of the products on the website are well-organized and easily accessible. The home page features the most popular items, as well as a pop-up prompt for email entry. All necessary elements for basic website functionality are present and the color scheme represents the brand's message well. 

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