Week 4 Part 2

For my online boutique I am targeting women between the ages of 21-37 who have interests in things like fashion, makeup, vacation, going out, and shopping. The brand is being geared toward women who want to feel empowered and sexy in the clothes that they wear, and to also receive good quality products for a fair price. Income levels can be varied, though higher income earners are more likely to purchase. It will also target women who tend to be less conservative since pieces offered at times may be a bit proactive for some.