For my online boutique I am targeting women between the ages of 21-37 who have interests in things like fashion, makeup, vacation, going out, and shopping. The brand is being geared toward women who want to feel empowered and sexy in the clothes that they wear, and to also receive good quality products for a fair price. Income levels can be varied, though higher income earners are more likely to purchase. It will also target women who tend to be less conservative since pieces offered at times may be a bit proactive for some.
I was very excited to choose and adjust my theme for my blog. I have always dabbled for fun with website-building platforms such as Wix, Weebly, Shopify, etc. and have the most fun customizing a theme or layout to my liking and preference. My goal when editing a theme for a blog or website is to successfully convey the "vibe" or overall "feeling" of the type of content being represented; whether it is on a personal level, or a brand level. For this specific course I thought it would be best to go with a simple theme layout in order to keep posts well organized and easily accessible. The large block styles used for the title of each blog post make it easy and clear to find any post, and I felt that the font style put a charming twist on a simple layout, engraining a bit of my personality within the blog for more than just functionality. The colors chosen for my blog were mainly personal preference. I love the color maroon as I find it very calming and
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