For my online boutique I am targeting women between the ages of 21-37 who have interests in things like fashion, makeup, vacation, going out, and shopping. The brand is being geared toward women who want to feel empowered and sexy in the clothes that they wear, and to also receive good quality products for a fair price. Income levels can be varied, though higher income earners are more likely to purchase. It will also target women who tend to be less conservative since pieces offered at times may be a bit proactive for some.
Shein https://us.shein.com/ Shein is an online clothing brand/store which caters to customers internationally. Shein is available across all major Social Media platforms, with buttons to these pages on their website. Shein posts daily on most platforms, weekly on others. Their last Facebook (449,778 followers) post was made around noon today, they last posted on Instagram (17.5 m followers) at the same time, Twitter (238.6k followers) and Snapchat were updated even more recently at around 5pm. Shein's last YouTube (94.7k subscribers) post was 1 week ago, Pinterest ( 2,488,624 followers) 17 hours ago, and on Tiktok (10m likes) 1 hour ago. Shein is very active on all social media platforms and uses their pages to showcase their brand in photos, videos, and more. They use it to communicate well with their base and get their message across well. Instagram, Facebook, Tiktok, and Twitter seemed to be used most frequently. Pretty Little Thing Pretty Little Thing i...
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