For my online boutique I am targeting women between the ages of 21-37 who have interests in things like fashion, makeup, vacation, going out, and shopping. The brand is being geared toward women who want to feel empowered and sexy in the clothes that they wear, and to also receive good quality products for a fair price. Income levels can be varied, though higher income earners are more likely to purchase. It will also target women who tend to be less conservative since pieces offered at times may be a bit proactive for some.
Over the last few years Social Media has drastically changed the way businesses communicate with their audiences. Once upon a time, you had to search though a phone book or the yellow pages to find contact information about a particular company, have heard about them through word of mouth, or perhaps seen or heard a commercial on the television, radio, or maybe a billboard. Today however a simple Google search will provide you with multiple forms of contact for dozens to hundreds of businesses to choose from depending on what you are searching for. You can also visit a companies website and view products without having to physically enter a store or acquire a magazine/ catalog. You can also find reviews on third party websites and the companies website itself. Providing the consumer more information than ever before, in the simplest ways ever possible. Most businesses these days also have Social Media accounts. With Faceb...
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