Armstrong Nursery is a large scale nursery chain business with dozens of locations. They are targeting a large number of potential customers. They highlight the fact that they have over 130 years of business in California right away in red at the top left hand side of their page. There menu is easily visible across the op of the page along with an animated carousel featuring different aspects of their business. Scrolling down will provide the viewer with more information, and even tips and tricks for starting a garden of their own. Colors chosen are very light and calming, photos feature friendly employees and happy children planting flowers. The target market for this business is most likely home owners who have families, live in rural or suburb type areas. Higher ranking in earnings might also be a potential target, as well as women in their mid 30s and upward.
Rancho Vista Nursery is much smaller in comparison to Armstrong. With only one nursery located in vista, their website accurately conveys their small scale in comparison. With only two menu tabs, and less than 10 photos on their page it suggest that they are not nearly as popular. Color schemes are similar, but font types are different as Rancho Vista tends to seem slightly less professionally done. Their target market is most likely north county San Diego home owners, landscapers, and families as well. Since they specialize in succulents, unlike Armstrong which offers a variety of plant life, they must also look to target people who may live in areas with less landscape, or lower incomes since succulents require less water and maintenance than traditional plants.
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