- Kelsey Shea
- Eric Tangedal
- Angela Holder
Armstrong Nursery is a large scale nursery chain business with dozens of locations. They are targeting a large number of potential customers. They highlight the fact that they have over 130 years of business in California right away in red at the top left hand side of their page. There menu is easily visible across the op of the page along with an animated carousel featuring different aspects of their business. Scrolling down will provide the viewer with more information, and even tips and tricks for starting a garden of their own. Colors chosen are very light and calming, photos feature friendly employees and happy children planting flowers. The target market for this business is most likely home owners who have families, live in rural or suburb type areas. Higher ranking in earnings might also be a potential target, as well as women in their mid 30s and upward. Rancho Vista Nursery is much smaller in comparison to Armstrong. With only one nurser...
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